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來源:國外網站推薦 收錄時間:2018-10-15

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Fanatic.FM:音樂品牌贊助慈善網是一個音樂慈善贊助平臺,這里聚集了音樂家、品牌贊助商、慈善機構,該平臺把他們整合在一起,音樂家發布音樂專輯可以選擇贊助商,所獲得經費可以當作基金贈送給慈善機構。

Fanatic.FM:音樂品牌贊助慈善網

fanatic.fm is a music sponsorship platform where brands and bands can find each other.Musicians publish a new album with sponsorship from brands. No corporate sell-out - musicians take full control over choosing sponsors.

Brands sponsor a new album and win the hearts of enthusiastic music fans of the musician. Associating with new album release is a great way to create buzz.Rather than having brands pay for advertising spots on music destination sites, brands set up a pool of funds for a branding campaign and “invite” only those musicians that they feel best portray their brand image.

Invited musicians have the right to accept or refuse the invitation, and a sponsorship relationship is formed when mutual consent is reached. (just like ‘friendship request’ in facebook)

The branding fund is then allocated among the invited musicians based on the number of plays. Both brands and bands have the incentive to engage their social media network to drive traffic to the newly formed relationship, creating a win-win scenario for both parties.

Musicians take 70% of the total sponsorship revenue and fanatic.fm takes 30%. And then musicians and us donate 2.5% each (5% in total) to charities that musicians select to help them change the world.

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